People often wait to start their Twitch channels because they want to make sure everything's perfect before their first stream. I've spoken a lot in previous entries about how you should start sooner rather than later, before you're ready, because otherwise you'll never start. But aside from this motivational factor, here's what many prospective streamers don't understand about waiting until everything's perfect:
Perfection is actually an undesirable trait.
How is this possible? Let's say that hypothetically you did take a whole year to prepare behind the scenes, and your channel starts out 100% perfectly, with no room to improve in any department. Your stream looks great, but now you have nowhere else to go. You can still certainly have a community, but you will have robbed them of one of the most engaging aspects of following a Twitch streamer: you took away their ability to watch you grow.
➢ IT'S ABOUT THE JOURNEY
|Nathan Drake definitely doesn't make every|
right decision along the way.
I know you probably see your lack of tech, or lack of fancy graphical layouts, or lack of confidence on camera as a negative, but it's actually one of your biggest advantages. Because any low-tech, ugly, or un-polished aspect of your stream pays dividends over time. All you have to do is stay in the game. Imagine how powerful it'll be when someone tells you how much your stream has improved since they started watching a year ago. People will be able to compare their experiences on your channel based on its different eras, saying to each other, "I've been watching since the no-camera days," or "Remember when we were a Minecraft channel?" So if you're waiting until everything's perfect before you start your channel, don't. Start broadcasting RIGHT NOW!
➢ THE SLOW ROLLOUT
|RPGs are more fun when you're unlocking|
skills regularly over time.
In the best video games, they give you a steady drip of new powers and abilities over the entire length of the game. If all 100 powers were unlocked from the beginning and nothing ever changed from beginning to end, the game would get boring. Take this mindset to heart and let your stream's new features roll out in small pieces rather than huge chunks.
➢ GROWING TOGETHER
Most people don't want to look vulnerable in front of others. That's why they hide behind the excuse of 'making everything perfect' before they start something new. Deep down, they're scared to look like they made a mistake in public. But Twitch is a much more accepting place than you might expect, and the longer people get to know you, the more excited they'll be when you improve. If you haven't started streaming yet, jump in! Don't deny your potential fans the ability to see you grow! And if you've been streaming already, then forget about generating one single moment of hype with a comprehensive update- instead, spread the excitement around with a rollout of smaller updates, letting your channel improve in front of everyone's eyes. When you grow your channel in public, you'll be sharing the Twitch experience with your whole audience. What's more fun than that?
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